“For people who want to do more than just live…”

Thrive Chiropractic

Established: 2006

Location: Paraparaumu

Regions covered: Kapiti Coast

Website: http://www.thrivechiropractic.co.nz/

Business mission: To be a Chiropractic Centre of Excellence, empowering and enabling the Kapiti Coast community to proactively raise its health and wellness potential, throughout life.

In 2006 Iain and Kelly Guest moved to the Kapiti Coast to be closer to Iain’s parents and enjoy a more relaxed lifestyle. Both highly qualified, they had been running Vital Chiropractic in Auckland.

Iain and Kelly wanted to create a practice where everyone could enjoy the benefits by combining the best of traditional chiropractic and modern analysis technology.

Armed with their vision they restored a 1950’s house into a modern chiropractic office in eight weeks flat – and they did it on schedule, with a lot of help.

Opening their doors on the 2nd October 2006, Thrive Chiropractic provides spinal health, wellness, and health education from pregnancy and new born babies through to elder care.

Thrive Chiropractic provides quality care for the whole family by applying their knowledge and skills to enable clients to reach optimal health through the detection, analysis, and correction of spinal misalignments.

Their main point of difference is the attention to detail, and the education and empowerment of clients to understand the significance of their spine and its relationship to overall health. This shows upmost in their professionalism from first to last appointment.

This caring attitude coupled with their extensive training shows in their keeping up-to-date procedures and manuals defining every aspect of their operation – reassurance that you are in safe, expert hands.

Delays in locating a suitable premises meant an eight-week time frame to restore the 1950’s house into modern, highly equipped practice rooms.

Iain and Kelly needed to restore a tired building into a modern attractive premises, build a car park, install an office and consulting rooms and an x-ray facility while hiring and training staff.
Despite numerous council hold-ups and having only 2 weeks of tradesman time available, they opened on time and ready to go.

Next was marketing the new business: “Wellness and maintenance spinal health care is a different perspective to traditional healthcare”.

As a new business in the area, they met resistance from established medical referral networks. This meant that all of their business had to be generated through external marketing activity.

They needed those first customers to be so impressed that they referred others. And it worked.

Through external marketing they built a customer base that now gives them over 68% of their new business.

And to ensure those interested people can find out more about them they used Web Genius to grow their website into the first port of call for enquiries.

Thrive Chiropractic helps people live full and enjoyable lives. From the smile at reception, to the professional premises, up-to-date equipment, and care of the whole family, Thrive Chiropractic helps its customers thrive.

“… and would not look to move away. The advice provided is clear, concise and clearly from a well-educated source. Happy to recommend.” – Nigel Robson

“From the first day, Thrive has provided an excellent level of service, offering planned, explained and effective treatment by an efficient and caring team of professionals who love what they do.
The team at Thrive Chiropractic are my champions.” – Hilda Prasad

“… the team are sensational. I can honestly say that since I started visiting Thrive in August 2014, I have never felt better.” – Paul Brittain-Morby

Thrive Chiropractic runs Service with Heart – a customer service training and in-house education on chiropractic.

They led an initiative to get local small businesses to donate and promote the Coastlands aquatic centre project.

Iain and Kelly also donated time and resources to the Kapiti Mountain Bike Club to develop a proposal for a skills park in Kapiti.

They also participate in the Kapiti and Paraparaumu College careers fairs and provide work experience days for students wanting to explore chiropractic as a career.

And by using local services, and being part of the well-being of its community, they have become very much part of the Kapiti community.

Every year they hold a charity day at the office to support local charities. In addition, they donate to spinal research and support many local fundraisers.