“100% New Zealand owned and operated with the biggest range of beds, bed frames and bedroom furniture in Auckland.”

Simply Beds

Established: 2010

Location: Auckland

Website: www.simplybedsnz.co.nz

Business missionSleep made Easy, provide customers the best bed available for the budget they have.

The guy that owns the store, works in the store. Lower costs running the business allow for competitive pricing. Expert product knowledge as 90% of staff been in the industry over 20 years and sell beds with a no pressure approach.
Sick of working for businesses who didn’t put customers first and if I’m putting in all the effort hopefully I will enjoy the benefits.
Finding ways of marketing and branding that didn’t take all the Budget.
I had to Sell myself and my Simply Beds concept in order for major suppliers to supply Simply Beds. The fact that I would commit to only a few suppliers and give them significant floor space.
Because I only have a few suppliers the commitment between myself and suppliers is really strong and in doing so, I get fantastic promotions and delivery services from the guys. I don’t have the advertising budget my competitors have, so every customer is important to Simply Beds.
That approx. 30% of our business is repeat business or them bringing in Relatives or friends. We do a good job of making customers feel comfortable.

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