“100% New Zealand owned and operated with the biggest range of beds, bed frames and bedroom furniture in Auckland.”

Simply Beds

Established: 2010

Location: Auckland

Website: www.simplybedsnz.co.nz

Business mission: Sleep made Easy, provide customers the best bed available for the budget they have.

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The guy that owns the store, works in the store. Lower costs running the business allow for competitive pricing. Expert product knowledge as 90% of staff been in the industry over 20 years and sell beds with a no pressure approach.

Sick of working for businesses who didn’t put customers first and if I’m putting in all the effort hopefully I will enjoy the benefits.

Finding ways of marketing and branding that didn’t take all the Budget.

I had to Sell myself and my Simply Beds concept in order for major suppliers to supply Simply Beds. The fact that I would commit to only a few suppliers and give them significant floor space.

Because I only have a few suppliers the commitment between myself and suppliers is really strong and in doing so, I get fantastic promotions and delivery services from the guys. I don’t have the advertising budget my competitors have, so every customer is important to Simply Beds.

That approx. 30% of our business is repeat business or them bringing in Relatives or friends. We do a good job of making customers feel comfortable.

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