One of the biggest challenges for Helen was accepting that she couldn’t do everything, particularly when it came to promoting her business, successfully taking part in Expos and completing all accounts and administration.
She accepted advice and input from other business professionals in her networks and hired someone to run the business more efficiently. By outsourcing post-production and bringing in a Photoshop professional for lengthy and detailed work, Helen found that she could spend more time with the customers and learn more about the story they wanted to portray.
With technology ever changing and improving, Helen finds that she needs to make the time to learn the latest trends and predict where technology is heading next.
Networking and joining business groups has given her the chance to discuss her challenges with other men and women in similar situations and learn how they overcame the issues they faced. By constantly striving to improve and become more efficient, the studio overcame the initial set-up years when a business is most likely to fail and is now diversifying and flourishing.