The key goal of BSW is to be caring, empathetic, generous, flexible, and understanding. We understand that supporting a business is more than just increasing sales. Supporting a business is supporting clients, families, communities, and everything within it. We support our clients with time and resources so that they can spend more time supporting their families & communities. We avoid pushing salons to grow, and instead we align ourselves with their growth. A lot of businesses push their customers to grow faster than they are capable of. We remove this pressure, and trust what our clients are doing, and where they are going. This allows people to naturally flourish and grow in a way that is true and best for them. We are a small team and we get to know our customers personally. We are fast and efficient with delivery and treat our customers businesses as if they were our own. We put a lot of time, effort and thought into our customers, and that is often recognised and appreciated by our clients.