Business mission and vision:
To bring the benefits of Laboratory Grown Diamonds to the jewellery buying public using the knowledge we have gained in over 30 years of experience as gemmologists, appraisers and jewellers.
“We sell Laboratory Grown Diamonds in custom made and ready made Jewellery”
Our experience in the Jewellery industry
We have been Jewellery Appraisers for many years and we see Laboratory Grown Diamonds as the future of the Diamond industry for their sustainability and are environmentally superior
The main challenge is raising our profile mainly online through SEO and other marketing methods.
Being Gemmologists, our first website was too technical and directed at the wrong market. It wasn’t until we rebuilt the website and emphasised the beauty of jewellery made better with Laboratory grown diamonds that we began to get some traction
When our first attempt had little success and realised we were heading in the wrong direction, we ‘rebranded’. Our other biggest challenge has been to convince customers that Laboratory Grown Diamonds are identical in every way to Earth Mined Diamonds but are able to be sold for considerably less. Explaining why this new product is better than Earth Mined, has been our most important challenge.
We have had constant enquiries from the website, all requiring our expertise in designing and producing jewellery. So far we have had 100% five star Google reviews for the diamond rings we have produced.
It’s the first time we have actually been involved in the full process of working through designs and manufacturing from start to finish. Being able to use the knowledge we have acquired over our whole working life to create a diamond ring and have a happy customer has given us immense pride.
Currently there are two of us, both are qualified gemmologists
We engage jewellery CAD designers, who draw the design of the ring with involvement from the customer to get the design right. We then use local jewellers to manufacture the ring and the diamonds are sourced from overseas laboratories.
Our jewellers and contractors have their own training systems as they grow thenselves
So far 100% five star Google reviews and FB comments
Immense personal satisfaction in assisting customers to realise their dream item of jewellery, within the time required and at a price they are surprised we manage to achieve for them.
The business is not currently involved with any community involvement, however on a personal level we are both involved with charitable institutions.
As a business our product has strong environmental advantages for the future of the planet.
[totalpoll id=”2321″]