{"id":2258,"date":"2021-10-23T17:52:52","date_gmt":"2021-10-23T05:52:52","guid":{"rendered":"http:\/\/kiwibusinessheroes.co.nz\/awards\/?page_id=2258"},"modified":"2024-09-17T21:53:02","modified_gmt":"2024-09-17T09:53:02","slug":"adamastar-diamonds-ltd","status":"publish","type":"page","link":"https:\/\/kiwibusinessheroes.co.nz\/awards\/adamastar-diamonds-ltd\/","title":{"rendered":"Adamastar Diamonds Ltd"},"content":{"rendered":"

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Established<\/b>: 2019<\/span><\/p>\n

Location<\/b>:\u00a0Auckland\/span><\/p>\n

Contact Name: <\/strong>Ronald Park<\/p>\n

Website:\u00a0<\/b>www.adamastar.co.nz<\/a><\/p>\n<\/div>

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Business mission and vision<\/b>:<\/div>\n
To bring the benefits of Laboratory Grown Diamonds to the jewellery buying public using the knowledge we have gained in over 30 years of experience as gemmologists, appraisers and jewellers.<\/div>\n<\/div>
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Vote<\/span><\/a><\/div>
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\u201cWe sell Laboratory Grown Diamonds in custom made and ready made Jewellery\u201d<\/span>
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<\/i><\/i><\/span>What sets you apart from your competitors?<\/span><\/a><\/h4><\/div>
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Our experience in the Jewellery industry<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>Please provide details of any business awards you have won.<\/span><\/a><\/h4><\/div>
To date none<\/div><\/div><\/div>

<\/i><\/i><\/span>Please describe why you decided to go into business for yourself.<\/span><\/a><\/h4><\/div>
We have been Jewellery Appraisers for many years and we see Laboratory Grown Diamonds as the future of the Diamond industry for their sustainability and are environmentally superior<\/div><\/div><\/div>

<\/i><\/i><\/span>Please describe some of the challenges you needed to overcome to get your business off the ground.<\/span><\/a><\/h4><\/div>
The main challenge is raising our profile mainly online through SEO and other marketing methods.<\/div><\/div><\/div>

<\/i><\/i><\/span>Please tell us about an example where you managed to overcome a significant challenge that stood in the way of your business success.<\/span><\/a><\/h4><\/div>
Being Gemmologists, our first website was too technical and directed at the wrong market. It wasn’t until we rebuilt the website and emphasised the beauty of jewellery made better with Laboratory grown diamonds that we began to get some traction<\/div><\/div><\/div>

<\/i><\/i><\/span>Please explain how perseverance or overcoming adversity has been necessary for you to make a success of your business.<\/span><\/a><\/h4><\/div>
When our first attempt had little success and realised we were heading in the wrong direction, we ‘rebranded’. Our other biggest challenge has been to convince customers that Laboratory Grown Diamonds are identical in every way to Earth Mined Diamonds but are able to be sold for considerably less. Explaining why this new product is better than Earth Mined, has been our most important challenge.<\/div><\/div><\/div>

<\/i><\/i><\/span>What business success have you achieved to date? <\/span><\/a><\/h4><\/div>
We have had constant enquiries from the website, all requiring our expertise in designing and producing jewellery. So far we have had 100% five star Google reviews for the diamond rings we have produced.<\/div><\/div><\/div>

<\/i><\/i><\/span>What are you most proud of in relation to your business?<\/span><\/a><\/h4><\/div>
It’s the first time we have actually been involved in the full process of working through designs and manufacturing from start to finish. Being able to use the knowledge we have acquired over our whole working life to create a diamond ring and have a happy customer has given us immense pride.<\/div><\/div><\/div><\/div><\/div>
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<\/i><\/i><\/span>How many people does your business employ?<\/span><\/a><\/h4><\/div>
Currently there are two of us, both are qualified gemmologists<\/div><\/div><\/div>

<\/i><\/i><\/span>What contractors do you regularly use in your business?<\/span><\/a><\/h4><\/div>
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We engage jewellery CAD designers, who draw the design of the ring with involvement from the customer to get the design right. We then use local jewellers to manufacture the ring and the diamonds are sourced from overseas laboratories.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>What training opportunities have you provided to the people you employ?<\/span><\/a><\/h4><\/div>
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Our jewellers and contractors have their own training systems as they grow thenselves<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>What positive reviews and testimonials do you have from happy customers?<\/span><\/a><\/h4><\/div>
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So far 100% five star Google reviews and FB comments<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>Apart from the potential financial benefits, what other benefits do you get from being a business owner?<\/span><\/a><\/h4><\/div>
Immense personal satisfaction in assisting customers to realise their dream item of jewellery, within the time required and at a price they are surprised we manage to achieve for them.<\/div><\/div><\/div>

<\/i><\/i><\/span>Please describe any community involvement or sponsorship your business is involved with.<\/span><\/a><\/h4><\/div>
The business is not currently involved with any community involvement, however on a personal level we are both involved with charitable institutions.<\/div><\/div><\/div>

<\/i><\/i><\/span>What other ways do you - as a business - give back to the community?<\/span><\/a><\/h4><\/div>
As a business our product has strong environmental advantages for the future of the planet.<\/div><\/div><\/div>

<\/i><\/i><\/span>Please outline any other information you think is relevant to this entry.<\/span><\/a><\/h4><\/div>
N\/A<\/div><\/div><\/div><\/div><\/div>
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